The Experience
Music On, the global brand created by Marco Carola, is known for its immersive nightlife with deep beats and masterful performances. The phenomenon transforms Pacha ICONS into an open-air celebration of rhythm and connection under the Dubai sky. Expect unforgettable moments as the city's skyline comes alive with music.
"The world's leading techno experience arrives in Dubai, bringing electrifying energy and a loyal international following."

